BILL STEINBERG STRUCTURED EACH OF THESE TRADE TRANSACTIONS: OVER 10 MILLION CASES OF FOOD, BEVERAGE AND PAPER SOLD!

1,400,000 cases · ARMOUR SWIFT-ECKRICH is on their 74^th trade. Over the past 20 years they have traded over 1,400,000 cases of product from Butterball, Peter Eckrich, Swift Premium, Armour and Pfaelzer. The Armour division produced a sizable quantity of Quick Fixin’s that was sold to an account offshore.  For years, they have been taking their branded, perishable goods, and trading them for sale into non-retail accounts or food service. In exchange they received over $60 million worth of media.    

300,000 cases ·  SARA LEE traded over 300,000 cases of specialty meat products from Bryan Foods, Bil Mar Foods, Parks Sausage and Rudy’s Farm. In each instance their products were safely remarketed into alternative channels of distribution.

2,500,000 cases · Since 1988 DOLE traded over 2,500,000 cases of Dole brand products. Everything from canned pineapple slices, chunks, crushed and pieces, to over 12 million frozen juice bars! They received over $22 million worth of media for Dole branded product.

 80,000 cases ·  ROCCO traded for the majority of their media budget in exchange for 80,000 cases of frozen processed products and fresh-frozen products. Shady Brook Farms and Marvel labeled product was delivered monthly to retail accounts (previously cleared with sales management) outside of their normal geographic distribution.

1,800,000 cases paper goods ·  CROWN ZELLERBACH traded over 1,000,000 cases from 1978 through 1986… JAMES RIVER traded more than 600,000 cases from 1985 through 1991…and SCOTT PAPER traded over 800,000 cases. James River produced the Tradewins private label brand of paper cups and plates on the Dixie production lines. This trade allowed James River to use underutilized production capacity, put a profitable sale on its books, and reduce its out of pocket cash cost of advertising. Within the paper industry, such notable brands as Northern, Brawny, Tuf N’Ready, Nice ‘N Soft, Marina, Vanity Fair, Bolt, Scott Towels and Dixie have traded for more than $70,000,000 worth of media.

350,000 cases · LA VICTORIA packaged for use over 350,000 cases of salsa in almost every variety- to be used expressly for opening new markets covering several states. The trade was constructed to provide specific market by market media buys according to guidelines provided by their agency.

70,000 cases · VAN CAMP SEAFOOD traded over 70,000 cases of Chicken of the Sea lunch-pack tuna fish that was near the expiration date. The entire inventory was quickly re-packed and sold to a mutually agreed account.

300,000 cases · Nestlé traded an inventory of Easter-packed candy only a few days prior to the holiday. All 300,000 cases were remarketed in strict accordance with the guidelines set down by Nestle. Nestle then ran into a problem with institutional drums of ice cream, which they scooped up in a quick trade, which were remarketed “lickity” split.

POPSICLE traded an inventory of frozen juice bars totaling more than 130,000 cases. All of the products were moved safely into pre-approved accounts. Popsicle utilized their credit for both radio and television advertising